A great digital marketing company can do wonders for your business. But with more creative agencies shooting up all the time, how does one know if a digital marketing agency is basically as great as they claim to be?
Here are five qualities to assist you notice an excellent digital marketing company:
1. A Kick-Ass Website
Any good digital marketing company should have a current and up-to-date website. If they’re using good SEO practices, you ought to be ready to find them easily on Google by checking out their core services and their geographical area. Their website should be modern and interesting, and have all the key elements of an efficient inbound marketing strategy: a lively blog, responsive design, intuitive navigation, and effective conversion strategy with calls to action, etc.
2. A Powerhouse Team
A great digital marketing company is formed from a team of diverse talents and expertise. Inspect their team—can you see them online? an excellent agency are going to be pleased with their team and can put them front and center. They ought to be a multi-disciplined team, with unique experts in their respective fields—design, development, SEO, content strategy, social media, brand development, etc. is that the owner or founders involved, and are they accessible to you?
3. Tools — and therefore the Expertise To Use Them
They’re found out with tools to urge job done, and therefore the experience to understand the way to use them. Ask what they use for project management, and what their team uses to live website performance and SEO (Google Analytics, Moz, Hubspot), inbound marketing (Hubspot, Marketo), social media analytics (Sprout Social, Hubspot), email marketing (MailChimp, Constant Contact, Hubspot), CRM (Salesforce, and did we mention Hubspot?), etc. Vital may be a Hubspot Partner Agency but we also are a Moz shop with a Moz Pro subscription and that we also subscribe Sprout Social, Salesforce, and Marketo. But any agency should be comfortable with of these tools— they ought to also know once they can and will ignore them. Many tools use analytics to guage content or data supported averages, but seasoned marketers will know from experience that thinking outside the tools can put you on the leading edge and reap much greater results.
4. Relevant Experience
Take a glance at their messaging and the way they mention themselves—do they speak your language? Do they address your needs? inspect their portfolio for experience with clients of your size (will they think you’re too small or too big a client?), and even within your industry (will they be conversant in your challenges and experienced in solving them?). Once you meet with digital marketing company, is their presentation tailored to your needs—have they done their homework?
5. A Culture you’ll Hang With
Your digital marketing company is going to be working closely with you and your team for an extended time, if all goes well. So it’s important that their culture jibes with yours. this is often a way more subjective aspect to live , but is nonetheless important. Does the team have extracurricular interests that they mention on their website? Do they appear like they’re having fun once you meet with them in person? likelihood is that , if they need fun together, they work well together—and will work better together for YOU.
Choosing a digital marketing company can seem overwhelming, but it also can be a fun process. Do your homework, ask around, and you’ll find the one that proves that they’re the simplest for you. And if you’ve got any questions, we’re always here, send us a note.