In this day and age, local SEO is highly important for any business out there and especially for the brick and mortar stores around you. With the increased use of smartphones nowadays, local SEO is more important than ever before, which is why you need to ensure that you improve your strategies about local SEO – with the help of digital marketing services in Gurgaon.
When it comes to enhancing your local SEO via SEO services in Gurgaon, there are many ways to perform the same – but in this article guide, we’ll be going through two of the major methods. These methods involve the use of Google My Business pages and keyword search terms that are relevant locally. With that out of the way, let’s jump into some meaty conversations on how you can use these two methods to your highest advantage – with the help of a digital marketing company in Gurgaon.
Ways To Advantage Of Local SEO
1. Using The Feature Set Put Forward By Google My Business
It’s hard to go wrong with Google My Business because how accessible and easy to use it is. The first step would be to claim your point of business on Google Maps, which will further aid you in later parts of your marketing campaign – with the help of the best digital marketing company in Gurgaon. Your Google My Business will include relevant information like business address, contact number, customer reviews, images related to your business & products/services and so on. Furthermore, customers will be more inclined to believe Google My Business credentials than going to third-party sites to know details about the business.
All of this relevant information regarding your business can be altered via your Google (Gmail) account that you’ve opened for your business. Information such as the hours of operation for your business, contact numbers, business address and the like – all can be directly controlled by you.
It should be noted that Google My Business reviews also form a core part of how customers perceive your products and/or services. It was reported back in 2019 that more than 80 per cent of all customers look up to Google for reviews related to specific businesses – out of which the purchase percentage of a certain product would go up to 270 if there were at least five reviews or more.
Reviews are similar to referrals which aid in improving the trust factors and credibility of your business. Therefore, as suggested by the best online marketing company in Gurgaon, it’s important that you monitor your Google My Business reviews sections and try to reply to customers who have left your business with sub-par ratings.
2. Use Of Targeted Search Terms Or Long-Tail Keywords
Long-tail keywords that are relevant in your locality will do a huge job in boosting your business’ organic growth. Local keywords work for all types of businesses out there – be it restaurants, coffee shops, hardware stores and so on. Therefore, one of the most effortless ways you can improve your local SEO is by integrating targeted keywords inside your website content – with the help of an SEO company in Gurgaon. This is where long-tail keywords come in.
Long-tail keywords are keywords having two to five words and are generally less competitive than short-tail keywords. For instance, if a customer is searching for restaurants in Gurgaon, then the short-tail keyword for the same would be just ‘restaurants’. But, when it comes to long-tail ones, the same keyword would be ‘restaurants in Gurgaon’.
When you add your locality or city to a single keyword, it will help in bringing down the competition for that keyword and thereby give you a better opportunity at being ranked within the top five. Moreover, it reduces the bid prices as well.
When using local long-tail keywords, you shouldn’t be alarmed if the search volume takes a nose-dive because the overall amount of searches are bound to be less when you add a specific location to the keyword. However, it should be remembered that it’s a better move to aim for the local markets rather than opting for the larger ones – with the help of SEO services company in Gurgaon. Nevertheless, ensure that your targeted keywords are related to the niche of your business and you’ll be good to go.