Social media marketing is any marketing or advertising campaign that utilizes social networking platforms. Social media marketing is a catchall term for any practice or strategy that leverages social media. It involves much more than simply social media marketing. In fact, the term is an umbrella term that encompasses everything from using social networks for customer service to creating viral videos to running contests.
The first and foremost step for social media marketing is to make your business digitally present, but what after being present digitally? You can’t expect that by merely being present digitally, your business will start getting leads. You need to engage your customers with your business and create a digital community to be their first choice when considering your line of product.
Here are the ideas to successfully promote your brand on social media
1. Fill Out Your Profile
Social media marketing is not just about building a large audience. It’s about turning that audience into customers. And the quickest way to do that is by filling your profile out with as much information as possible.
Social media plays an important role in promoting your brand. In particular, it can help you gain exposure, establish authority, reach out to potential customers, and increase sales.
But there’s a catch: you should seriously consider creating social media profiles for your business, but you also need to fill them out. If you don’t fill them out, your social media presence will appear incomplete, and that could negatively impact your brand.
2. Include Branded Hashtags in your bio
Social media marketing is marketing, and just like any other marketing campaign, it is worthless without the right strategy.
Publishing content on social media is, therefore, not optional but a must. However, there is a different kind of content out there, but one that gets people talking.
Branded hashtags have been around for a while, and they act as a kind of community. The idea is to have a unified word or a phrase that customers can use to identify your brand.
It’s mainly used on Twitter and Instagram, but branded hashtags are popular on Facebook too.
When done right, branded hashtags can be a fantastic way to build your followers, increase engagement, and boost sales.
3. Cross-Promote your brand on other channels
You don’t need a large following to share across multiple platforms. However, you should be posting regularly and on a schedule. This will help to keep your followers engaged, and prevent them from forgetting about you.
Consider sharing your content on other platforms besides just Facebook, Twitter, and Instagram. For example, you could share videos on YouTube, and pin images on Pinterest.
Cross-promote on all your platforms – When you share on more than one platform, you make it easier for your followers to find you.
Cross-promote by cross-posting – When you cross-post, you share content across platforms. For example, you can post the same image on Instagram, Twitter, and Facebook.
4. Add your Social Media icons to your website
The Internet has rapidly become one of the best ways to promote a business, and social media sites like Facebook, Twitter, Instagram, and Pinterest are some of the most popular sites on the Web.
However, even if you run a successful blog or regularly post informative content on your website, adding social media icons to that content can be an effective way of helping your site visitors engage with your brand.
5. Add your Social media accounts to newsletters
If you are sending newsletters on a weekly basis, you need to add your social media accounts to newsletters to remind your customers about your brand and availability.
Simply put, you need to make sure that your customers know that when they need you you are always available to them. Your (Brand’s) relationship with your customers must symbolize a community.
If we consider social media marketing not a chore but merely a tool to grow your business/brand, you will surely enjoy the process and results as social media with proper strategy and marketing can prove to be a very fruitful tool.
Lastly, this isn’t an exhaustive list of ideas. There are plenty more out there to try and new features are being released on social media every month.