Did You Know? 1 in 4 visitors will abandon a website if it takes more than 3 seconds to load. Around half of the users don’t revisit a poorly performing site. More than half of users will move on to the competitors if they are dissatisfied with the site’s performance. With every single second’s delay, user satisfaction is reduced by 16%. The stats from The Website Builder Expert reveals the importance of website loading speed.
Still, the factor is overlooked by many website owners that are more focused on creating elaborated user interfaces. This makes their site load slower and results in customers moving to competitors.
Do you want this to happen to you? Certainly not.
That’s why it is better to take the help of a website designing company. It will help by identifying the elements on a web page that are slowing down the loading speed and will optimize them to make the process faster.
If you are still dwelling on the question of why website loading speed is important, then below is the answer.
The Importance of Website Loading Speed
Helps Creating Positive First Impression
Users quickly judge a business based on the site’s loading speed. If a website loads fast, it will create a good impression and vice-versa. Fast loading websites are considered professional, trustworthy, and efficient by potential customers.
More than half of online customers say they won’t go back to a website if they experience trouble with load speed. This makes it difficult for businesses to bring back the customers who had bounced off to the competitors.
Better User Experience
Faster loading speed contributes to a good user experience that helps customers engage and make them more likely to convert. With a faster loading speed, customers can easily get the information they need in less time, boosting their trust in the brand.
Fast Websites Improve Conversions
If a website takes more than 3 seconds to load, users are more likely to move on to the next options in the search results. In the fast internet age, customers are unwilling to sit and wait for a site to load. Therefore, if you don’t want to lose your prospective clients, it’s better to work on improving loading speed with the support of the best website development company.
Google Loves Speed
Google takes loading speed into account while ranking websites in its search results. The search engine emphasizes the delivery of the best user experience, and the loading speed is a part of it. The websites having a faster loading speed are more likely to secure a better position in Google’s search result pages.
How To Improve Website Loading Speed?
Web Page Speed Optimization
Web page speed optimization should be the first step in making a site load faster. The speed will have an impact on SEO and bounce rate. Bounce rate refers to the number of single-page sessions of zero seconds divided by the total page sessions on a site. A higher bounce rate means that visitors left your site instead of waiting for it to load.
To see what elements are making your site load slow, use Google’s PageSpeed Insights tool, which will inform what elements on a site need optimization.
Page Load Speed Optimization
Optimize the following things on a site to make it load faster
- Unoptimized images
- Overly complicated themes and designs
- Embedded media, like videos, pulled from another site
- Minify file size
- Use an efficient web host
- Use apps like Flash
- Heavy widget usage
By optimizing all of the above, you can positively impact your page speed and be in good shape when it comes to delivering a better UX or ranking high on SERPs.
Mobile Page Speed Optimization
More than 90 percent of the global internet population uses a mobile device to go online, making mobile page speed optimization necessary. Google considers mobile pages separately for SEO results.
Therefore, website owners have to pay separate attention to improving their mobile site’s speed. To do so, optimize every mobile page to deliver the best UX and instant gratification.
Website Page Speed Optimization
Every new web page that adds to a business website must have all the standards in place and is optimized correctly to not distort the site’s overall loading speed.
Page Speed Optimization Test
Go for Google’s PageSpeed Insights test. Make sure all web pages show green on this test. Plus, the test will provide website owners a peek into why their pages are not performing well on this test, along with a few tips to fix it.
Google’s main purpose is to create the best user experience, and that’s why it focuses on providing the latest and relevant information to users quickly and easily.
Forget about the customers. Are you willing to wait for a website to load? Most will say no. That’s why all website owners must start working on improving their website loading speed. In doing so, you can even seek the help of a professional website designing company.
Netleaf Software is one such name in the website designing and development world that can help website owners create a fantastic web presence and show it to their prospects faster on the internet. We work towards making your brand achieve great heights on SERPs and get more traffic, engagement, and conversions. With us, you can drive your business towards success.