5 Way to Use Your Website to Grow Your Business

5 Way to Use Your Website to Grow Your Business –

Here are 5 tips for getting the most out of your website and converting visitors into potential customers:

1. Use your website to present a professional image.

Use good logos, graphics, and images. You also want to have easy navigation, simple color schemes and clear, concise copy. Have someone who fits your customer persona take a look at your site and give you feedback to see if your message is resonating with them. It’s also critical to have a way for people to contact you. Provide location information, hours of operation, phone numbers, and link to a map,. Also present offers that result in action (such as providing an email address to get a coupon offer). Finally, make sure you update your site often and check it on different devices and in different browsers for readability.

2. Use your website to increase traffic.

Blogging can be very important for building traffic and helping your SEO. Google algorithms look for good content using the keywords that your audience may be searching on. Make sure your content is relevant to your audience and is beneficial (not just self-promoting). Embed links to other external sources, to other content on your site, and consider cross-promotion with businesses that complement yours via guest blogging. Finally, consider some paid social like Facebook ads or promoted posts. For relatively little expense, you can target posts to demographics that meet your ideal customer profile.

3. Use your website to build your email list.

Email’s demise has been greatly exaggerated! Email is still a great tool for drawing people into your site and your product offerings. SPAM is defined as sending unsolicited emails, so make sure you ask for your visitor to opt-in. Give them an idea of the types of emails you will be sending. Provide an offer they will find valuable! Offers can be exclusive products, coupons, discounts, etc. Give incentives and people will sign up to hear from you. An example of a good opt-in is below. Notice how they offer “exclusive advice”, “actionable tactics”, and “career changing knowledge”. Who wouldn’t want to learn more if you were looking for this type of information?

4. Use your website to share your expertise.

Think about what expertise you have… you have more than you realize! Reach beyond what your business is specifically trying to sell, but also discuss related topics. The reason you have your business is you do at least one thing really well. Your website is where you share that with the world. Be bold! Use videos to tell people the information you have to share. They do not need to be professionally done, and can be short snippets to pique someone’s interest to learn more. Good videos result in conversion!

5. Use your website to SELL!

Selling via your website doesn’t just mean eCommerce. Consider your ideal client. Where do they shop, what do they read, what’s their age group, why are they looking for your product or service, and what is it that sent them on the search for you? Think about the way your “thing” makes their life better and make sure you write copy that talks about that. Try and identify their questions and address them in your web copy or in a FAQ section. Again, get them to take action! Whether it’s call you, email you, submit a contact form, visit your place of business… the goal is that you become aware of who they are and then you can help them solve the problem at hand.

Your website is a living thing and will evolve and grow as your business grows. If you follow our tips above, it will begin working as a tool to facilitate that growth.

share this:

128 thoughts on “5 Way to Use Your Website to Grow Your Business

  1. It’s in reality a nice and useful piece of info.

    I’m glad that you simply shared this helpful information with us.
    Please keep us up to date like this. Thanks for sharing.

  2. Hello it’s me, I am also visiting this website
    regularly, this site is genuinely nice and the viewers are truly sharing nice
    thoughts.

  3. Have you ever thought about writing an e-book or guest authoring on other websites?
    I have a blog based on the same ideas you discuss and would really like to have you share some stories/information. I know my visitors would appreciate your work.
    If you’re even remotely interested, feel free to send me an email.

  4. Wow that was odd. I just wrote an extremely long comment but after
    I clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Anyways, just wanted to say fantastic blog!

  5. Hey are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any coding knowledge
    to make your own blog? Any help would be really appreciated!

  6. Howdy I am so delighted I found your web site, I really found you by mistake,
    while I was looking on Google for something else, Nonetheless I am here now and would just like to say cheers for a tremendous post and a all round exciting
    blog (I also love the theme/design), I don’t have time to browse
    it all at the moment but I have book-marked it and also added in your RSS feeds, so when I have
    time I will be back to read more, Please do keep up
    the excellent jo.

  7. Hey there are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started
    and set up my own. Do you require any html
    coding expertise to make your own blog? Any help would
    be really appreciated!

  8. Thanks for every other informative web site. The place else could I
    get that type of information written in such a perfect manner?
    I’ve a project that I am simply now running on,
    and I have been at the look out for such info.

  9. I was wondering if you ever thought of changing the layout of your site?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only
    having 1 or 2 pictures. Maybe you could space it out better?

  10. Thank you a lot for sharing this with all folks you actually know what you are
    talking approximately! Bookmarked. Please additionally visit my web site =).
    We may have a hyperlink trade arrangement among us

  11. Hey there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and
    set up my own. Do you require any coding expertise to make your own blog?
    Any help would be really appreciated!

  12. Thank you for some other magnificent post. Where else may
    just anyone get that type of information in such an ideal way of
    writing? I’ve a presentation next week, and I am on the look for such information.

  13. Hi there, I found your site by the use of Google whilst searching for a comparable topic, your web site got here
    up, it appears good. I’ve bookmarked it in my google bookmarks.

    Hello there, simply became alert to your blog via Google, and found that it is truly informative.

    I’m going to watch out for brussels. I’ll be grateful if you
    happen to proceed this in future. Numerous people can be benefited from your writing.
    Cheers!

  14. Hey I know this is off topic but I was wondering
    if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new
    updates.

  15. Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! By the way, how could we communicate?
    natalielise pof

  16. Nice blog right here! Also your website a lot up fast!

    What host are you using? Can I am getting your affiliate hyperlink to your host?
    I desire my site loaded up as quickly as yours lol

  17. Hmm it looks like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say,
    I’m thoroughly enjoying your blog. I as well am an aspiring
    blog writer but I’m still new to everything. Do you have any
    tips and hints for inexperienced blog writers?
    I’d really appreciate it.

  18. I’ve been browsing online greater than three hours as of late, yet I by no means found any fascinating article like yours. It’s pretty value enough for me. In my opinion, if all site owners and bloggers made just right content as you did, the net shall be a lot more helpful than ever before.

  19. you’re truly a excellent webmaster. The site loading velocity is incredible.
    It sort of feels that you’re doing any distinctive trick.
    In addition, The contents are masterwork. you have done a magnificent process in this topic!

  20. Thanks a bunch for sharing this with all of us
    you really understand what you are talking approximately!
    Bookmarked. Please additionally visit my web site =).
    We can have a link exchange arrangement among us

  21. Fantastic beat ! I wish to apprentice at the same time as you amend your web site, how
    could i subscribe for a weblog site? The account aided
    me a appropriate deal. I have been tiny bit familiar of this your broadcast provided brilliant clear concept

  22. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored material stylish. nonetheless, you command get got an impatience over
    that you wish be delivering the following. unwell unquestionably come
    more formerly again since exactly the same nearly a lot often inside case you shield this increase.

  23. Nice post. I was checking continuously this blog and I’m impressed! Extremely useful information specifically the last part 🙂 I care for such information a lot. I was looking for this certain info for a very long time. Thank you and good luck.

  24. I’m really enjoying the design and layout of your website.

    It’s a very easy on the eyes which makes it much
    more enjoyable for me to come here and visit more often. Did
    you hire out a developer to create your theme? Great work!

  25. Hi there, just became aware of your blog through Google,
    and found that it is really informative. I’m gonna watch out for
    brussels. I’ll be grateful if you continue this in future.
    A lot of people will be benefited from your writing. Cheers!

  26. An impressive share! I’ve just forwarded this onto a coworker who had been doing a little homework on this.
    And he actually ordered me breakfast due to the fact that I stumbled
    upon it for him… lol. So allow me to reword this….
    Thank YOU for the meal!! But yeah, thanx for spending some
    time to talk about this topic here on your website.

  27. Just wish to say your article is as astounding.
    The clarity in your post is simply cool and that i can assume you’re knowledgeable in this subject.
    Fine with your permission let me to seize your feed to keep up to date with imminent post.
    Thanks a million and please carry on the gratifying work.

  28. I’m really enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Outstanding work!

  29. An intriguing discussion is definitely worth comment. I believe that you need to publish
    more about this subject, it might not be a taboo matter
    but usually folks don’t discuss such issues. To the next!
    Best wishes!!

  30. After looking at a handful of the blog articles on your blog, I truly like
    your way of writing a blog. I saved as a favorite
    it to my bookmark site list and will be checking back in the near
    future. Take a look at my website too and tell me what you think.

  31. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your website? My blog site is in the exact same area of interest as yours and my visitors would genuinely benefit from a lot of the information you provide here. Please let me know if this alright with you. Thanks a lot!

  32. Appreciating the dedication you put into your blog and in depth information you offer.

    It’s awesome to come across a blog every once in a while that isn’t the same
    outdated rehashed information. Excellent read! I’ve bookmarked your site and I’m adding your RSS feeds
    to my Google account.

  33. Appreciating the commitment you put into
    your site and detailed information you provide.

    It’s good to come across a blog every once in a while that
    isn’t the same unwanted rehashed information. Excellent read!
    I’ve saved your site and I’m including your RSS feeds to my
    Google account.

  34. Thanks , I have recently been looking for information approximately this subject
    for a long time and yours is the greatest I have discovered till now.

    But, what concerning the conclusion? Are you certain concerning the source?

  35. May I simply say what a comfort to discover a person that
    really understands what they’re discussing on the web.
    You actually realize how to bring a problem to light and make it important.

    More people ought to look at this and understand this side of your story.
    It’s surprising you’re not more popular given that you most
    certainly have the gift.

  36. My partner and I stumbled over here coming from a different web address and thought I may as well check things out.

    I like what I see so i am just following you. Look forward to going over your web page again.

  37. My partner and I absolutely love your blog and find
    the majority of your post’s to be precisely what I’m looking for.
    Do you offer guest writers to write content for you?
    I wouldn’t mind creating a post or elaborating on some of
    the subjects you write related to here. Again, awesome weblog!

  38. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!|

  39. Hi! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me.

    Nonetheless, I’m definitely happy I found it and I’ll be bookmarking and checking
    back often!

  40. Hi, I think your site might be having browser compatibility issues. When I look at your blog in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, amazing blog!

  41. This design is wicked! You obviously know how to
    keep a reader entertained. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost…HaHa!) Excellent job.
    I really loved what you had to say, and more than that, how you presented it.

    Too cool!

  42. That is very attention-grabbing, You are a very skilled blogger.
    I’ve joined your rss feed and look ahead to in quest
    of extra of your great post. Also, I have shared your web site in my social networks

  43. Pretty nice post. I just stumbled upon your weblog and wished
    to say that I’ve really enjoyed browsing
    your blog posts. In any case I’ll be subscribing to your feed and I hope
    you write again soon!

  44. I truly love your site.. Excellent colors & theme.
    Did you build this site yourself? Please reply back as I’m
    trying to create my own site and would love to find out where you got this from or
    exactly what the theme is named. Thanks!

  45. Thanks for one’s marvelous posting! I certainly enjoyed reading it, you might be a great author.
    I will always bookmark your blog and will often come back very soon. I want to encourage yourself
    to continue your great work, have a nice morning!

  46. Howdy would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot quicker
    then most. Can you suggest a good hosting provider at a reasonable price?
    Thank you, I appreciate it!

  47. I’d like to thank you for the efforts you have put in writing this blog.
    I really hope to view the same high-grade
    content by you later on as well. In truth,
    your creative writing abilities has motivated me to get
    my own website now 😉

  48. I’m not sure where you’re getting your information, but good topic.

    I needs to spend some time learning much more or understanding more.
    Thanks for wonderful information I was looking for this info for my mission.

  49. Howdy very cool blog!! Man .. Beautiful ..
    Wonderful .. I’ll bookmark your site and take the feeds also?
    I am satisfied to seek out so many helpful info here in the publish, we’d like develop more
    techniques in this regard, thanks for sharing.

    . . . . .

  50. You can certainly see your expertise in the article you write.
    The world hopes for even more passionate writers like you
    who aren’t afraid to say how they believe. Always go after your heart.

  51. I and my buddies happened to be viewing the best helpful tips from your web page while unexpectedly got an awful feeling I had not thanked the site owner for those secrets. The guys happened to be for that reason happy to read through them and already have in reality been having fun with them. Thank you for being considerably considerate and for utilizing these kinds of magnificent tips most people are really wanting to understand about. Our sincere regret for not saying thanks to sooner.

  52. Good day! I could have sworn I’ve visited this site before but after looking at some of the articles I realized it’s new to me. Nonetheless, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back regularly!

Leave a Reply

Your email address will not be published. Required fields are marked *