What SEOs Can Learn from AdWords – Whiteboard Friday

What SEOs Can Learn from AdWords – Whiteboard FridayLive and paid search aren’t always at odd-lot. Here, we are talking about the benefits that we earn from “Work as a Team”. Ad Words help us to improve our ranking and on-site experience. According to Guest Hot Dana Di Tomaso, we can improve our marketing skills by using “PAID SEARCH”.

white-board

  • Video Transcription

Dana Di Tomaso, The president and partner at kick point and the most important thing they do is paid work together. But what even best is when they learn from paid to make our stuff best.

The best thing about Google Ads – whenever we are watching our Ads, few things that we learnt a lot from high click –through rate. Paid service is always faster than waiting for google to catch up with awesome title tags we’ve written or the n new link building that we’ve done to see how it’s going to perform. So I ‘am going tp discuss about few things that can learn from ADWORDS, really nice to have easy things from AdWords.

I bet they’d be really excited that you know what a call out extension is. So we’re going to start up herewith:

Negative keywords : The first thing is negative keywords. Negative keywords, really plays an important role. You don’t want to show up for things that you shouldn’t be.

Often when we used an Ad Words account, they don’t have negative keywords. But if our account is a well-managed account, there are probably lots of negative keywords that have been added over a time. So in your industry, cheap, free, jobs, like reviews and coupons, if these are really upgraded phrases, then maybe this is something we need to create content for or we need to think about how can we change our service? Then what can we do to change our service is to correct our needs and want in our business.

  1. Title tags and meta descriptions

Then the next thing are title tags and meta descriptions. Title tags and meta .The next thing is title tags and Meta descriptions. We can’t write these thing for once. We have to do it in meanwhile. The problem is, we can’t perform it properly every time. So, we have to use google search console with low clicks-through rate and high ranking .When we run an AdWords campaign and test our title tags in our title ads. Try our new tag which is Meta Descriptions and check its uses like higher click through rate.

We have to check our ranking on continuously bases because title tags change our rating list on ranking. Meta descriptions have a bigger impact on click-through rate than title tags do. It’s all depend on us, how innovative we make, so people want to click on us. Meta description is the best thing for SEO Company and it’s stood 1st ranking.

They are very supportive and confident about their ranking as they said: people below her are not good as her. She got offer to be a SEO and she is like, ‘That’s a Meta description’. So what you can do to bring our brand voice and personality into titles and have to test out ads first to check with your audience about our click rates.

  • Word combinations

The third thing that you can look at is word combinations.

So if you’re not familiar with AdWords, you may not be familiar with the idea of broad match modifier. So in Ad Words you have broad phrases that you can search for, ‘SHIRT’ as a example, and then anything related to the word “SHIRT” will show up. But you can put in a phrase in quotes. You could say “.” Then if they say, “I would like to have blue shirt,” it would come up.

If it says “Blue dotted shirt,” it would not come up. Now if you had + blue + shirt, then anything with the phrase “blue shirt” would come up, which can be really useful. If you have a lot of different keyword combinations and you don’t have time for that, you can use broad match modifier to capture a lot of them. But then you have to have a good negative keyword list.

Now match modifier has lot of great and new content ideas. If we go with keywords, people had impression and click result from the broad match modifier. We can find some different phrases that people come up with. People do crazy things on google in voice search too.

The best thing is to do is to look on “okay Google” in first phrase and “okay Google” twice with second phrase. This is the very best thing to enjoy and learn new things because we can communicate in our language and our google understand and reply of our things.

Ad words help us to give us accurate data of our feeling and what we are searching for. So why don’t we use these kind of data who understand us in our way .Why don’t we think to make these data in better way.

  • Extensions

The fourth thing is Extensions. So Extensions are those little bits that can show up under ads.

Now we have all have extensions to use, some of it google pick n some of it not, so we have some options too. It’s great to have extensions. There are few sites which are free for trial, and people used it and get new information.

Especially if you’re thinking about things like people want to download a white paper, well, what’s the best way to phrase that? What do you want to say for things like a submit button for your newsletter or for a contact form? Those little, tiny pieces, that are called micro-copy, what can you do by taking your highest performing call out extensions and then using those as your call-to-action copy on your website?

As we are thinking about the things like people want to download a white paper, and the best way to phrase it. What do you want to say for things like a submit button on your newsletter or for a contact form? Those little, tiny pieces, that are called micro-copy, what you can do by taking your highest performing call out extensions and how to use those as your call-to-action copy on your website?

This is how; we can improve our lead click-through rate. After using this, we can see the changes in our language in our advertising and in our website.

We can make it possible by working together as a team. It’s very important to understand Ad Words n how Ad words help us to improve our ranking in site –expression. We should say thanks and appreciate to the paid person.

share this:

131 thoughts on “What SEOs Can Learn from AdWords – Whiteboard Friday

  1. Fantastic beat ! I wish to apprentice whilst you amend your website, how can i subscribe for a weblog web site?
    The account helped me a acceptable deal. I have been tiny bit acquainted of this your broadcast
    offered brilliant transparent idea

  2. Aw, this was an exceptionally good post. Taking a few minutes and actual effort
    to create a good article… but what can I say… I procrastinate a whole lot and never manage to
    get nearly anything done.

  3. Great post. I used to be checking continuously this blog and
    I am inspired! Extremely useful info particularly the last section 🙂 I care for such information much.
    I used to be seeking this particular information for a long time.
    Thanks and good luck.

  4. hello!,I love your writing so much! share we keep in touch extra approximately your post on AOL?
    I require a specialist on this house to solve my problem.
    Maybe that is you! Having a look ahead to look you.

  5. I have to thank you for the efforts you have put in penning this
    site. I’m hoping to check out the same high-grade blog posts
    from you later on as well. In fact, your creative writing
    abilities has motivated me to get my own, personal blog now 😉

  6. Hello There. I found your weblog using msn. This is an extremely neatly written article.
    I will be sure to bookmark it and come back to learn more of your helpful information.
    Thanks for the post. I’ll definitely comeback.

  7. Thanks on your marvelous posting! I actually enjoyed reading it,
    you happen to be a great author.I will make sure to bookmark your blog and may come back down the road.
    I want to encourage that you continue your great job, have a nice day!

  8. SEO tip for higher Google ranking is to write valid HTML code. This help to boost your ranking on Google. Many sites may have the HTML code not written correctly which is a poor SEO practice. The final and most important SEO tip is the concept of backlinks. The backlink definition from the point of view of the search engines or as seen by the search engines is like votes to a given page. If your page is actually concentrated on speaking about certain topic and have your keywords optimized on this page, it may not be ranked high on Google. The reason for that is that it lacks backlinks from other sites. This is very important for SEO and is considered as equally important as optimizing the content. When building the backlink, you must consider however the anchor text included in the link. The anchor text is the keywords that the visitor clicks on it to navigate to the page. Those keywords must have the main keywords in the page to get better SEO results and higher ranking on Google. Following the proper backlinking for your pages will get certainly higher ranking on Google and better SEO results on the other search engines.

  9. Hi there would you mind letting me know which hosting company
    you’re utilizing? I’ve loaded your blog in 3 different browsers and
    I must say this blog loads a lot quicker then most. Can you recommend a good internet hosting provider at a fair price?
    Thank you, I appreciate it!

  10. Do you have a spam problem on this website; I also am a blogger, and I was curious about your situation; many of us have created some nice practices and we are looking to swap strategies with other folks, why not shoot me an email if interested.

  11. Hi there would you mind letting me know which web host you’re using?
    I’ve loaded your blog in 3 different internet browsers and I must say this blog
    loads a lot quicker then most. Can you suggest a good
    internet hosting provider at a reasonable price? Thanks, I
    appreciate it!

  12. Thanks for giving your ideas. I might also like to convey that video games have been actually evolving. Modern tools and enhancements have made it simpler to create authentic and fun games. All these entertainment games were not that sensible when the real concept was being used. Just like other styles of know-how, video games as well have had to grow through many generations. This is testimony on the fast growth and development of video games.

  13. Hi would you mind letting me know which webhost you’re using?
    I’ve loaded your blog in 3 completely different browsers and I must say this blog loads
    a lot quicker then most. Can you suggest a good internet hosting provider
    at a reasonable price? Many thanks, I appreciate it!

  14. I am extremely inspired together with your writing skills and
    also with the format for your blog. Is this a paid theme or did you
    modify it your self? Anyway stay up the excellent high quality
    writing, it’s uncommon to peer a great blog like this one today..

  15. I do believe all the ideas you’ve offered to your post.
    They’re very convincing and will definitely work.
    Still, the posts are very short for newbies. May just you please extend them a little from next time?
    Thanks for the post.

  16. Hey, I think your site might be having browser compatibility issues.
    When I look at your website in Chrome, it looks fine
    but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, fantastic blog!

  17. I have been surfing on-line greater than 3 hours lately, but I
    by no means discovered any attention-grabbing article like yours.
    It’s lovely value enough for me. Personally, if all website owners and bloggers made just right content as you
    did, the web will probably be a lot more helpful than ever before.

  18. Please let me know if you’re looking for a writer for your weblog.
    You have some really good posts and I think I would be a good asset.

    If you ever want to take some of the load off, I’d absolutely love to
    write some material for your blog in exchange for
    a link back to mine. Please shoot me an email if interested.
    Thank you! pof natalielise

  19. Why Should You Have An App Development Service Provider by Your Side? We create Web platforms that can be visualized in all types of devices, always thinking about the scalability and demand, making all our projects responsive and optimal. We understand the current needs of companies and the constant evolution of the web development market and updates. This is why we offer designed / directed platforms for your company focused on the user experience and ease of navigation in combination with a responsive interface design. Our Web Development Process Android App Development – The Key to Attract More Customers for Your Business

  20. We absolutely love your blog and find the majority of your post’s to be exactly what I’m looking for. Do you offer guest writers to write content available for you? I wouldn’t mind writing a post or elaborating on a lot of the subjects you write with regards to here. Again, awesome blog!

  21. Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between usability and appearance.
    I must say you’ve done a great job with this. Additionally, the blog loads extremely quick for me on Firefox.
    Exceptional Blog!

  22. I am extremely inspired together with your writing talents and
    also with the layout in your blog. Is that this a paid topic or did you modify it
    your self? Either way keep up the excellent quality writing,
    it is rare to look a great blog like this one nowadays..

  23. I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest.
    I’m going to book mark your website and keep checking for new information about once per
    week. I subscribed to your Feed too.

  24. I like the helpful information you provide in your articles.
    I will bookmark your weblog and check again here regularly.

    I am quite certain I’ll learn plenty of new stuff right here!

    Good luck for the next!

  25. I do not even know how I ended up right here, however I believed this post was
    once good. I don’t recognize who you are but certainly you’re going to a well-known blogger in case you are not already.

    Cheers!

  26. My spouse and I stumbled over here by a different website
    and thought I may as well check things out. I like what I see so
    i am just following you. Look forward to looking over your web
    page again.

  27. Woah! I’m really enjoying the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s very difficult
    to get that “perfect balance” between usability and visual appeal.
    I must say that you’ve done a amazing job with this. Also, the blog loads extremely fast for me on Internet explorer.
    Exceptional Blog!

  28. Hi! I’ve been reading your weblog for some time now and finally
    got the bravery to go ahead and give you a shout out from
    Dallas Tx! Just wanted to tell you keep up the great job!

  29. Excellent weblog right here! Also your web site a lot up fast!
    What web host are you the usage of? Can I am getting your associate link to your host?

    I desire my website loaded up as fast as yours lol

  30. I’m not positive where you’re getting your info, however good topic.
    I needs to spend a while finding out much more or understanding more.
    Thanks for magnificent information I used to be looking for this info for
    my mission.

  31. hello!,I like your writing very so much! proportion we communicate more approximately
    your post on AOL? I need a specialist on this space to unravel my problem.
    May be that’s you! Taking a look forward to look you.

  32. Hi, I think your website might be having browser compatibility
    issues. When I look at your website in Safari,
    it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up!
    Other then that, awesome blog!

  33. Hi, i feel that i noticed you visited my weblog so i came to return the desire?.I am attempting to to find
    things to enhance my website!I assume its good enough to make use of some of your ideas!!

  34. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to
    your webpage? My blog site is in the very same area of
    interest as yours and my users would certainly benefit from a lot of the information you
    provide here. Please let me know if this alright
    with you. Appreciate it!

  35. Simply wish to say your article is as surprising. The clarity to your publish is just cool
    and i can assume you are an expert in this subject.
    Fine together with your permission allow me to grasp
    your RSS feed to stay updated with coming near near post.
    Thank you one million and please carry on the rewarding work.

  36. When I initially commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get several e-mails with the
    same comment. Is there any way you can remove me from that service?
    Cheers!

  37. Howdy! This is kind of off topic but I need some help from an established blog.
    Is it very hard to set up your own blog? I’m not very techincal but I
    can figure things out pretty fast. I’m thinking about making my own but I’m
    not sure where to begin. Do you have any ideas or
    suggestions? Cheers

  38. Superb blog! Do you have any tips for aspiring writers?
    I’m planning to start my own blog soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or
    go for a paid option? There are so many options out there that I’m completely confused ..
    Any suggestions? Kudos!

  39. Hi! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche.

    Your blog provided us beneficial information to work on. You have
    done a extraordinary job!

  40. Thanks for one’s marvelous posting! I seriously enjoyed reading it,
    you could be a great author.I will remember to bookmark your blog
    and will come back down the road. I want to encourage yourself to
    continue your great job, have a nice morning!

  41. Great beat ! I wish to apprentice while you amend your website, how could i
    subscribe for a blog site? The account helped me a acceptable deal.
    I had been tiny bit acquainted of this your broadcast provided
    bright clear concept

  42. I loved as much as you will receive carried out right
    here. The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an impatience over that you
    wish be delivering the following. unwell unquestionably come more formerly again since exactly
    the same nearly a lot often inside case you shield this increase.

  43. Have you ever considered publishing an e-book or guest
    authoring on other sites? I have a blog centered on the same topics you discuss and would really
    like to have you share some stories/information. I know my readers would value your
    work. If you’re even remotely interested, feel free to send me an e
    mail.

  44. Hey! This post could not be written any better! Reading through
    this post reminds me of my good old room mate! He always kept chatting about this.

    I will forward this article to him. Fairly certain he will have a good read.

    Thank you for sharing!

  45. magnificent submit, very informative. I’m wondering
    why the opposite specialists of this sector don’t understand
    this. You must proceed your writing. I’m sure, you have a great readers’ base already!

  46. hello there and thank you for your information – I have certainly picked up something new from right here.

    I did however expertise a few technical issues using this web site,
    as I experienced to reload the site a lot of times previous to I could get it to load correctly.
    I had been wondering if your hosting is OK? Not that I’m complaining, but
    slow loading instances times will often affect your placement in google and could damage your high-quality score if advertising and marketing with Adwords.
    Anyway I am adding this RSS to my email and can look out for much more of your respective interesting content.
    Ensure that you update this again very soon..

  47. I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get
    setup? I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web smart so I’m not 100% positive. Any tips or advice would be greatly appreciated.
    Kudos

  48. Terrific article! That is the kind of info
    that are meant to be shared around the net. Shame on Google for now not positioning this publish upper!
    Come on over and talk over with my site . Thank you
    =)

  49. With havin so much content do you ever run into any problems of
    plagorism or copyright infringement? My site has a lot of exclusive content I’ve either created myself or outsourced but it seems a lot of it is popping it
    up all over the web without my authorization. Do you know any methods
    to help prevent content from being stolen? I’d certainly appreciate it.

  50. You actually make it seem so easy with your presentation but I find this matter to be really something that I think I would never
    understand. It seems too complicated and extremely broad for
    me. I am looking forward for your next post, I’ll try to
    get the hang of it!

  51. Excellent weblog right here! Additionally your web site a lot
    up fast! What web host are you the usage of? Can I am getting your affiliate hyperlink on your host?
    I want my site loaded up as quickly as yours lol

  52. First off I want to say excellent blog! I had a quick question which I’d like to ask if you don’t mind. I was interested to find out how you center yourself and clear your mind prior to writing. I have had trouble clearing my thoughts in getting my thoughts out. I do enjoy writing but it just seems like the first 10 to 15 minutes are generally wasted simply just trying to figure out how to begin. Any ideas or hints? Thanks!|

  53. Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say excellent blog!|

  54. Great goods from you, man. I’ve understand your stuff previous to and
    you’re just too great. I really like what you’ve acquired here, really
    like what you’re saying and the way in which you say it.
    You make it entertaining and you still care for to keep it
    sensible. I cant wait to read far more from you. This is actually
    a great site.

  55. I’m more than happy to find this page. I want to to thank you for ones time just for this fantastic read!! I definitely really liked every part of it and I have you bookmarked to check out new stuff on your website.

  56. Hi, I do think this is an excellent website. I stumbledupon it 😉
    I may revisit yet again since I book-marked it. Money and freedom is the greatest way
    to change, may you be rich and continue to help other people.

  57. Wonderful goods from you, man. I have understand your stuff previous to and you’re just extremely
    magnificent. I really like what you’ve acquired here, certainly like what you’re
    saying and the way in which you say it. You make it entertaining and you
    still take care of to keep it sensible. I cant wait to read far more from you.

    This is actually a great web site.

  58. I’m really loving the theme/design of your blog. Do you ever run into any
    browser compatibility problems? A small number of my
    blog audience have complained about my blog not operating correctly in Explorer but looks great in Opera.

    Do you have any solutions to help fix this issue?

  59. Wow, superb weblog format! How lengthy have you ever been blogging for?
    you make blogging look easy. The entire glance of your website is magnificent, as neatly as the content material!

  60. Right here is the right webpage for anyone who hopes to understand
    this topic. You understand so much its almost hard to argue with you (not that I actually
    would want to…HaHa). You certainly put a fresh spin on a
    topic that’s been discussed for decades. Excellent stuff, just
    excellent!

  61. I think this is one of the most significant info for me.
    And i’m glad reading your article. But should remark on some general
    things, The web site style is wonderful, the articles is really nice :
    D. Good job, cheers

Leave a Reply

Your email address will not be published. Required fields are marked *