What SEOs Can Learn from AdWords – Whiteboard Friday : Live and paid search aren’t always at odd-lot. Here, we are talking about the benefits that we earn from “Work as a Team”. Ad Words help us to improve our ranking and on-site experience. According to Guest Hot Dana Di Tomaso, we can improve our marketing skills by using “PAID SEARCH”.
- Video Transcription
Dana Di Tomaso, The president and partner at kick point and the most important thing they do is paid work together. But what even best is when they learn from paid to make our stuff best.
The best thing about Google Ads – whenever we are watching our Ads, few things that we learnt a lot from high click –through rate. Paid service is always faster than waiting for google to catch up with awesome title tags we’ve written or the n new link building that we’ve done to see how it’s going to perform. So I ‘am going tp discuss about few things that can learn from ADWORDS, really nice to have easy things from AdWords.
I bet they’d be really excited that you know what a call out extension is. So we’re going to start up herewith:
Negative keywords : The first thing is negative keywords. Negative keywords, really plays an important role. You don’t want to show up for things that you shouldn’t be.
Often when we used an Ad Words account, they don’t have negative keywords. But if our account is a well-managed account, there are probably lots of negative keywords that have been added over a time. So in your industry, cheap, free, jobs, like reviews and coupons, if these are really upgraded phrases, then maybe this is something we need to create content for or we need to think about how can we change our service? Then what can we do to change our service is to correct our needs and want in our business.
- Title tags and meta descriptions
Then the next thing are title tags and meta descriptions. Title tags and meta .The next thing is title tags and Meta descriptions. We can’t write these thing for once. We have to do it in meanwhile. The problem is, we can’t perform it properly every time. So, we have to use google search console with low clicks-through rate and high ranking .When we run an AdWords campaign and test our title tags in our title ads. Try our new tag which is Meta Descriptions and check its uses like higher click through rate.
We have to check our ranking on continuously bases because title tags change our rating list on ranking. Meta descriptions have a bigger impact on click-through rate than title tags do. It’s all depend on us, how innovative we make, so people want to click on us. Meta description is the best thing for SEO Company and it’s stood 1st ranking.
They are very supportive and confident about their ranking as they said: people below her are not good as her. She got offer to be a SEO and she is like, ‘That’s a Meta description’. So what you can do to bring our brand voice and personality into titles and have to test out ads first to check with your audience about our click rates.
- Word combinations
The third thing that you can look at is word combinations.
So if you’re not familiar with AdWords, you may not be familiar with the idea of broad match modifier. So in Ad Words you have broad phrases that you can search for, ‘SHIRT’ as a example, and then anything related to the word “SHIRT” will show up. But you can put in a phrase in quotes. You could say “.” Then if they say, “I would like to have blue shirt,” it would come up.
If it says “Blue dotted shirt,” it would not come up. Now if you had + blue + shirt, then anything with the phrase “blue shirt” would come up, which can be really useful. If you have a lot of different keyword combinations and you don’t have time for that, you can use broad match modifier to capture a lot of them. But then you have to have a good negative keyword list.
Now match modifier has lot of great and new content ideas. If we go with keywords, people had impression and click result from the broad match modifier. We can find some different phrases that people come up with. People do crazy things on google in voice search too.
The best thing is to do is to look on “okay Google” in first phrase and “okay Google” twice with second phrase. This is the very best thing to enjoy and learn new things because we can communicate in our language and our google understand and reply of our things.
Ad words help us to give us accurate data of our feeling and what we are searching for. So why don’t we use these kind of data who understand us in our way .Why don’t we think to make these data in better way.
The fourth thing is Extensions. So Extensions are those little bits that can show up under ads.
Now we have all have extensions to use, some of it google pick n some of it not, so we have some options too. It’s great to have extensions. There are few sites which are free for trial, and people used it and get new information.
Especially if you’re thinking about things like people want to download a white paper, well, what’s the best way to phrase that? What do you want to say for things like a submit button for your newsletter or for a contact form? Those little, tiny pieces, that are called micro-copy, what can you do by taking your highest performing call out extensions and then using those as your call-to-action copy on your website?
As we are thinking about the things like people want to download a white paper, and the best way to phrase it. What do you want to say for things like a submit button on your newsletter or for a contact form? Those little, tiny pieces, that are called micro-copy, what you can do by taking your highest performing call out extensions and how to use those as your call-to-action copy on your website?
This is how; we can improve our lead click-through rate. After using this, we can see the changes in our language in our advertising and in our website.
We can make it possible by working together as a team. It’s very important to understand Ad Words n how Ad words help us to improve our ranking in site –expression. We should say thanks and appreciate to the paid person.