Organic Traffic and SEO
Traffic to a website can be organic or paid. Organic traffic is that which is generated as a result of a Google search query. When a website is displayed in a search engine result page and someone visits the website, it is organic traffic. One of the ways by which organic traffic is created is by using digital marketing techniques like SEO. The services of an Best digital marketing company in Gurgaon like NetLeaf software can be used for this.
SEO refers to Search Engine Optimization. This involves the use of various techniques to optimize a website so that it is recognized by a search engine like Google. As a result of the optimization, the website would rank high on a Google search. When a business avails of SEO services in Gurgaon, they would be able to implement this for their website.
Effective SEO techniques
There are a number of SEO techniques that can be used by websites to get a higher ranking on Google and other search engines. The following are a few of these techniques:
1) Provide a great user experience (UX)
One of the criteria used by Google to rank websites is the user experience it provides. A site can provide a great user experience if it has a low bounce rate. When a user visits a webpage, if he doesn’t like what he sees, he immediately goes back to the search results. This is called bounce. If a website has a higher bounce rate, it means users don’t like what they see. A great user experience to reduce bounce rate can be provided by:
• Providing informative content that is easy to read with good formatting, clear fonts, and a neat layout.
• Using an inverted pyramid writing style where interesting and eye-catching items are placed on the top, followed by important details and other information with background at the bottom.
• Improve the web page design to make it more attractive. A well-designed website is half the battle won.
• The website should load fast. Studies have shown that if a site takes more than 4 seconds to load, the user may lose interest. Optimizing the site for speed using techniques like Accelerated Mobile Pages can be helpful.
2) Allow Voice Search
Voice search is very popular and it is believed that almost half of all searches would be through voice. A search based on voice would generally be in the form of a sentence or question, rather than keywords. So, your website needs to be optimized for this. Content thus needs to be written for long-tail keywords. Netleaf Software is Best digital marketing company in Gurgaon.
3) Topic clusters should be the focus, rather than keywords
It has been believed for long that it is keywords that help to generate traffic. However, using topic cluster can produce better results. Instead of just using keywords, the context in which the keywords would be used needs to be considered. Content should be created keeping this context in mind. Content can then be organized in the form of clusters with a central pillar page and smaller cluster pages around it. This would be a more effective strategy to get recognized by Google with improved search engine ranking.
4) Use backlinks effectively
Backlinks are links to your website from others. It is not just enough having any link from anywhere, Backlinks from websites known for spam will not be considered by Google. The links need to have come as a result of quality content. Links that come as a result of influencer marketing also would lead to higher rankings.
The SEO techniques discussed in this article can be effectively utilized to bring organic traffic to a website. Implementing these techniques requires technical expertise that an SEO company in Gurgaon like NetLeaf software has. NetLeaf is a Best digital marketing company in gurgaon that has both experience and expertise in the field of SEO. It has successfully helped many clients achieve online success.
Being one of the leading SEO services company in Gurgaon, NetLeaf can help a business to implement these SEO techniques for their website. The professional expertise of the company would help in successful implementation of these techniques. As a result, websites can look forward to higher search engine ranking and traffic that is more organic in 2019.